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Cadillac

“Your XT4 Era”

For decades, the Cadillac brand has always represented style, sophistication and luxury for the automaker General Motors. For their new social campaign, we were asked to make sure we kept that legacy alive with a series of lifestyle videos for the new Cadillac XT4. Through some sharp editing and motion graphics, we were able to give these spots a certain energy and vibe that felt both fun and stylish, not to mention an entirely new dashboard that was put in place by our VFX team.

Client: General Motors

Agency: MRM

Edit & Clean Up: First Fight

Color Grade: Patrick Sexton

Motion Graphics: First Fight

Sound Design & Mix: First Fight

VFX: First Fight

CLEAN UP & FINISH
Digital Package