For decades, the Cadillac brand has always represented style, sophistication and luxury for the automaker General Motors. For their new social campaign, we were asked to make sure we kept that legacy alive with a series of lifestyle videos for the new Cadillac XT4. Through some sharp editing and motion graphics, we were able to give these spots a certain energy and vibe that felt both fun and stylish, not to mention an entirely new dashboard that was put in place by our VFX team.
Client: General Motors
Agency: MRM
Edit & Clean Up: First Fight
Color Grade: Patrick Sexton
Motion Graphics: First Fight
Sound Design & Mix: First Fight
VFX: First Fight