WALGREENS & PFIZER

“Walgreens Ecosystem”

As Pfizer was proposing a branded sleep aid section in the pharmaceutical aisles of Walgreens, we stepped through the ropes and went to work by creating storybook-like

animations that would tell the tales of women who found solace in the sleep aisle of their favorite local pharmacy. Drawing inspiration from children’s books, we created four different stories with four unique looks. All of which targeted their audience in a meaningful way.

Agency: Mars Agency

Directed by First Fight

Creative Director & Art Direction: Guy Allen 

Character Design: Guy Allen

Illustration & Design: Guy Allen

2D Animation: Guy Allen

Sound Design: First Fight