DISNEY+

“Safeguard”

Disney, the champion of family-friendly entertainment, was moving into edgier, more adult programming with the new Star on Disney+ in Europe, the Middle East and Africa. Our challenge was to create a video that demonstrated the ease of controlling what kids watch with their parental controls app – from concept, design and writing to fully animating and translating the video into 12 languages. We portrayed the app as just one more safeguard in a parent’s lifetime of keeping their children safe.

Client: Disney+

Directed by: First Fight

Creative Directors: Guy Allen, Andre Foster

Producer: Colleen Vail

Written by: Nancy Wellinger

Illustration & Design: Guy Allen, Andre Foster

2D Animation: Nick Parente

Sound Design: Ozone Music and Sound