We love our city and our clients, so when a project highlights Detroit, it truly feels like a dream come true. We’re excited to take you Behind the Scenes of our upcoming broadcast spot airing during the Thanksgiving Day Parade—what could be more quintessentially Detroit?

We shot at iconic locations like Belle Isle, Henry the Hatter, and the historic Boston Edison neighborhood. Our leading man, Dwight “Skip” Stackhouse, a talented Detroit native and the 2018 Kresge Artist Fellowship winner, brought incredible energy to the set. His storytelling and rich historical insights enhanced our project immensely.

And let’s not forget the stunning 1966 Pontiac Catalina Convertible that graced our summer shoot—it was a showstopper! Our amazing crew made everything come together seamlessly, making for a truly enjoyable production. A heartfelt thank you to everyone who made this possible!